MARMA augmented reality

MARMA is an augmented reality project and the AR platform of the Eurasian Women’s Forum. By installing the MARMA mobile app, participants can watch static images containing special AR tags come to life, both inside and outside the Forum venue.

The features of MARMA at EAWF 2021:

• AR portraits at the exhibition

  The Forum venue will host a photo exhibition entitled 'There was Chemistry, but We Broke Up', organized by Johnson & Johnson. The exhibition is dedicated to women who have beaten cancer and are ready to share their experiences of fighting the disease. Using augmented reality, EAWF participants will be able to bring their portraits to life and hear their stories first-hand.

• Photo zone in the Ekaterininskiy Hall of the Tavricheskiy Palace

  Each participant will be able to take a photo in the special photo zone using an interactive selfie mirror and receive a printed photo with the Forum logo as a gift.

• Postcard service with augmented reality

  The MARMA team has prepared an unusual gift for all Forum participants and guests. At the EAWF venue, everyone will be able to record a video message and, with the help of an AR expert, add it to a postcard, which can be immediately put in a post box and sent free of charge anywhere in the world. The service is run jointly with the Russian Post.

• AR certificates

  Laureates of the Public Recognition Awards will receive AR-tagged certificates, in which a video of the ceremony will be embedded after the award ceremony.